Cooper Parry (CP), a UK and Ireland mid-market accountancy firm, is advancing its Northern Ireland operations with a bold growth and branding campaign.

Following its July 2025 acquisition of CavanaghKelly, CP has strengthened its Dungannon hub to 100 staff, raising the firm’s total headcount to approximately 2,000.

The campaign features visual branding across Belfast and Dungannon landmarks, including projections on the Albert Clock, Titanic Museum, and Harland & Wolff cranes. CP’s strategy combines marketing visibility with talent engagement and client alignment, forming part of its broader 3 Year Vision to deliver large-firm capabilities with boutique energy.

CP’s Belfast expansion taps into the city’s media, tech, and retail sectors, attracting entrepreneurial clients and accessing a fresh talent pool. Services offered include wealth management, digital transformation, cross-border advisory, business restructuring, and forensic accounting. These offerings support existing clients while positioning CP for regional growth and new market penetration.

Des Kelly, Head of Northern Ireland at Cooper Parry, emphasised the integration of local expertise with the firm’s broader UK and Ireland network. “The campaign is a clear statement of intent. We’re here to build something industry-defining across Ireland,” he said.

The firm’s approach combines cultural engagement, creative marketing, and operational expansion. Initiatives such as roaming digital vans, mural art, and community-focused events aim to strengthen CP’s profile, foster client connections, and encourage employee development.

With strong regional roots and an established reputation, Cooper Parry is leveraging the acquisition to accelerate innovation, enhance client services, and expand its professional services footprint across Northern Ireland. The strategy also includes opportunities for upskilling staff and increasing efficiency across audit, advisory, and corporate finance services.

Explore how Cooper Parry is transforming its Northern Ireland operations and expanding its client and talent base by reading the full article.