Aviva's UK and Ireland general insurance business increased its operating profit by 52 per cent to £1.08 billion (€1.25 billion) in 2025 following the insurer's acquisition of Direct Line Group. The performance was driven by growth in gross written premium, which rose 27 per cent from £7.7 billion (€8.9 billion) to £9.79 billion (€11.3 billion) year-on-year.

Insurance Times reported that UK personal lines premiums grew by 50 per cent, supported by the Direct Line Group acquisition and growth in intermediated business.

When Aviva acquired Direct Line Group in mid-2025, the company stated the deal would expand Aviva's presence in the UK personal lines market, building on its existing strength and creating a more efficient platform to serve existing and new customers.

Jason Storah, UK and Ireland general insurance chief executive, said: "We've seen huge progress in personal lines – and this speaks volumes about the power of our combined business with Aviva and DLG. I'm pleased to say that our integration is going really well. We're delighted to welcome our new colleagues on board and it's been fantastic to see how quickly the teams have come together."

He added: "Across the business, we're navigating tough market conditions and maintaining bottom line resilience - and that puts us in a really good position for the future."

Looking ahead to 2026, Aviva expects growth and earnings momentum to be supported by its diversified business model and the Direct Line Group addition. The insurer highlighted its position to capture growth opportunities across its businesses whilst transforming through artificial intelligence.

Read the full details on Aviva's financial performance and strategic outlook for UK and Ireland general insurance operations.